Commercial Director Highlight Image - Miami

Mikkel Dehn joins the Safinah Group as Commercial Director.

Commercial Director Mikkel DehnBackground

I have worked for a large paint manufacturer specialising in protective and marine coatings for 18 years. Between 2014 and 2018 I was based in Miami, dealing with Cruise and the Caribbean area. Upon return from the United States, I took on the position of Marine Manager in Denmark followed by Marine and Protective Coatings Sales Director.

I am a trained blacksmith and have worked as a welder in shipyards as well as on oil rigs in the North Sea. I later studied mechanical engineering and began my career in technical sales.

I hold Frosio Level III Certificate.

Role at Safinah Group

As a Commercial Director, my role is to expand the customer base within marine, protective coatings (energy and infrastructure), yachting and the legal/insurance sectors. My main areas will be the Scandinavian and US markets. Further, I am responsible for coordinating the sales activity across the rest of Europe and South-East Asia.

What challenges do you expect your role to bring?

In this role, I have to remember that what adds value to the client is our team’s expertise and knowledge, not a physical product.

What parts of your new role do you look forward to?

I look forward to having the freedom to approach each project from an independent position, not from a particular paint supplier’s view. I also look forward to being able to comment and advise clients on coating selection, specification, and the tender process using my own experience from being on the other side of the process.

Favourite hobbies and interests?

I am an eager cyclist – I enjoy mountain biking in the wintertime and on the road in the summertime. I love to play golf, but I am struggling to maintain a golf handicap of 15,8. I live near the beach and really enjoy long walks along the water. I am crazy about 70, 80 & 90 heavy metal and try to go to as many concerts as possible.

“I look forward to having the freedom to approach each project from an independent position, not from a particular paint supplier’s view.”
– Mikkel Dehn