Client: Major paint manufacturer
The Project: To help the client expand their business into the leisure market by providing:
- Review of current formulations in the market;
- Suggestions to improve their antifouling formulations;
- Review of test results;
- Ongoing support.
Our Role: Safinah provided the client with a initial comprehensive, independent study which established market potential and then provided ongoing support during development.
The Outcome: With the support of Safinah, the client has successfully introduced a new range of antifouling coatings into the leisure market based on the formulations supplied. Feedback on the product performance has been excellent and the business has grown.