Client: Major manufacturer of raw materials used in antifouling paint
The Project: To carry out analysis of the market for commercial shipping and leisure craft to identify:
- market demand and forecast for antifouling paint;
- new technologies and potential disruptive technologies;
- future regulations which may impact on business strategy.
Our Role: Safinah provided the client with a comprehensive, independent study which established:
- Market potential;
- Added value to the end users;
- Threats from new technologies;
- Potential impact from future regulations.
The Outcome: This insight was used to guide the client’s investment in developing its technology strategy and a long-term relationship with Safinah was established.