Market Insight - Marine and Yacht Main Image

Client: Major manufacturer of raw materials used in antifouling paint

The Project: To carry out analysis of the market for commercial shipping and leisure craft to identify:

  • market demand and forecast for antifouling paint;
  • new technologies and potential disruptive technologies;
  • future regulations which may impact on business strategy.

Our Role: Safinah provided the client with a comprehensive, independent study which established:

  • Market potential;
  • Added value to the end users;
  • Threats from new technologies;
  • Potential impact from future regulations.

The Outcome: This insight was used to guide the client’s investment in developing its technology strategy and a long-term relationship with Safinah was established.