Client: A multinational paint company
The Project: The client was interested in developing its own range of Passive Fire Protection products for the Onshore and offshore Oil and Gas Market. They had purchased an off the shelf market study that did not provide sufficient detail for their requirements to enable decisions to be made with regard to future investments and direction of any developments.
Our Role: Safinah was commissioned to generate a PFP market demand report for Oil and Gas in key regions world-wide and translate the demand into estimated demand for products including pricing guidelines.
How Safinah Added Value: The client is now investing in the development of its own range of products based on the findings of the report and targeting the key market regions.