Client: A start up for new anti-fouling booster biocide
The Project: The client had developed and gained approval for their product and needed to accelerate its entry to market. Safinah was retained for a number of years to assist with support to potential buyers of the raw material and end-user targeting to create a pull demand for the material.
Client product now in two formulations from leading paint companies with others to follow. Meetings with potential end-user ship owners are made.